The Colors X Meta
Scent Talks & Cocktail Reception | April 10, 2026 - Meta, Paris
When Cultures Inspire Perfume
As part of Paris Perfume Week, The Colors and Meta are bringing together a group of industry professionals and enthusiasts to explore the drivers of growth in the fragrance industry among multicultural consumers.
The Scent Talks will bring together insights from Meta and industry expertise to explore three key topics: Instagram’s central role in discovery, the importance of “multicultural native” creators in engaging these audiences, and the ability of fragrance houses and perfumers to create scents and narratives that resonate with these new consumers.
First confirmed speakers
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Choupiciel
Content creator | Instagram @choupiciel / TikTok @choupiciel
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Al Fa and the 1,000 Scents
Content creator | Instagram @alfa_et_les_1000_senteurs / TikTok @mybesterbunny
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Alexandra Monet
Fragrance | dsm-firmenich
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Haweya Mohamed
Co-founder | The Colors
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Catherine Dolisi
Marketing Director, Fine Fragrance, Europe | DSM-Firmenich
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Ammin Youssouf
Co-founder | The Colors
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Matthieu Delecourt
Industry Lead - Fashion, Beauty, E-commerce & CPG | Meta
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Dominique Brunel
Co-founder | Nez, the olfactory cultural movement
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Please bring a form of identification with you when you check in at the front desk.
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The session will conclude with a presentation of the brands in The Colors pavilion, followed by a networking reception where attendees can mingle, meet new people, and explore the designs.
Free event, by invitation only. Limited seating.
Practical information
We look forward to welcoming you on April 10, 2026, at 6 Rue Ménars, 75002 Paris.
Check-in begins at 4:30 p.m. upon presentation of a valid ID.
The Colors' partners for Paris Perfume Week
