The Colors will be presenting at SIBCA 2024, which will be held from November 15 to 17 in Brussels.
With a market of 335 million consumers and growing demand, sub-Saharan Africa remains largely ignored by major international beauty brands.
A Setalmaa report indicates that Senegal, Ivory Coast, and Cameroon alone account for nearly 5 billion euros in the sector. However, few brands specialize in products for Black and mixed-race skin. The Salon International de la Beauté et du Cosmétique Afro (SIBCA) is dedicated to promoting investment in this sector by bringing together start-ups, investors, suppliers, and experts around innovation and the empowerment of communities with sustainable practices.
Haweya will be speaking on the theme “How to build a thriving beauty industry on the African continent” from 10:00 to 10:45 am.
From November 15 to 17, 2024, S.I.B.C.A (The International Afro Beauty and Cosmetics Fair) opens its doors at Autoworld - Brussels - for a unique celebration of beauty, health, inclusion and innovation in the beauty and cosmetics sector.
Book your tickets here.