The Colors will be speaking at SIBCA 2024, to be held in Brussels from November 15 to 17.
With a market of 335 million consumers and growing demand, Sub-Saharan Africa remains largely ignored by the major international beauty brands.
A Setalmaa report indicates that Senegal, Côte d'Ivoire and Cameroon alone account for almost 5 billion euros in the sector. However, few brands specialize in black and mixed-race skin. The Salon International de la Beauté et du Cosmétique Afro (SIBCA) is dedicated to promoting investment in this sector, bringing together startups, investors, suppliers and experts around innovation and empowering communities with sustainable practices.
Haweya will be speaking on "How to build a thriving beauty industry on the African continent" from 10am to 10:45am.
From November 15 to 17, 2024, S.I.B.C.A (Le Salon International de la Beauté et de la Cosmétique Afro) opens its doors at Autoworld - Brussels - for a unique celebration of beauty, health, inclusion and innovation in the beauty and cosmetics sector.
Book your tickets here.