
— October 8, 2025 —
Consulate General of France, Manhattan, New York City
“Multicultural Markets, Mainstream Impact: Where the Real Growth Lies”
The Colors New York
Participate in the second edition of “The Colors NYC,” a day to decode, connect, and activate new levers of growth in beauty.
The program includes strategic workshops, business talks, and networking sessions to explore key sector challenges: inclusive formulation, the convergence of sport and beauty, responsible sourcing in Africa, and local and international distribution.
A format designed to refine your strategies, forge valuable connections, and capture new opportunities.
2025 Program
The Colors NYC 2025 edition:
Meet the Changemakers
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Lea Dalat
Founder | Roilon
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Nzingha Prescod
Olympic Fencer & World Champion - Founder | The Prescod Institute for Sport, Teamwork and Education (PISTE)
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Linda G. Levy
President | The Fragrance Foundation
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Maya Njie
Founder | Maya Njie
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Kelly Kovack
Founder/CEO | BeautyMatter
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Kimberly Waters
Founder and Owner | Modern Urban Sensory Experiences (MUSE)
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Tomi Talabi
Founder | The Black Beauty Club
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Assitan Diarra
Founder & CEO | Africa Quality Sourcing (AQSO)
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Cédric Andria
Founder & CEO | Laboratoire Végétal
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Melissa Alfer
Founder | K-Brown
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Tedrick Green
Founder | Ted Green
Opportunity Makers
Haweya Mohamed & Ammin Youssouf
Co-founders of The Colors
Understand and shape
the future of multicultural beauty
The Colors offers a meeting format that transcends conventional barriers, bringing together individuals and ideas that might not otherwise cross paths.
On October 8th, at the Consulate of France in New York, this event brings together beauty industry players in a strategic and convivial setting to cross-pollinate expertise and cultures, and spark new ideas.
This is an opportunity to decipher the expectations of “multicultural natives”: a generation of consumers born into a plural, connected, demanding world, and bearers of new cultural references.
No longer a segment, but an essential growth driver for rethinking products, narratives, and strategies in a world where plurality is becoming the norm.
Exclusive workshops in the morning. An afternoon conference. A selection of brands to discover during a networking session.
MORNING WORKSHOPS – FOR THE CURIOUS AND CREATIVES
Get ahead with limited-capacity workshops designed to explore technical and sensitive topics that are rarely addressed.
AFTERNOON CONFERENCE – WHERE IDEAS TURN INTO STRATEGIES
A conference format for discussions led by multicultural beauty experts... leave with concrete keys to evolve your products and brands.
BRAND SHOWCASE AND NETWORKING COCKTAIL
End the day in a friendly atmosphere, meet founders, decision-makers, emerging brands and industry leaders.
MORNING WORKSHOPS PROGRAM
Workshops Format :
From Market Insights to Ingredient Stories and Techniques
Fast-paced discussions and brainstorming
WORKSHOP 1: Ingredient Focus
"From African Ingredient Icons to Advanced Extraction Techniques: Unlocking Their Full Potential".
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Presentation by NielsenIQ
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In conversation with Assitan Diarra
Founder & CEO | Africa Quality Sourcing (AQSO)
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In conversation with Cédric Andria
Founder & CEO | Laboratoire Végétal
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Presentation by dsm-firmenich
BUSINESS TALKS - CONFERENCE PROGRAM
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Discover how The Colors and dsm-firmenich are turning partnership into a growth engine for multicultural beauty. This session will showcase how our collaboration creates tangible opportunities for brands and set the stage for the next chapter in beauty.
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The Colors and Nez join forces to spotlight new ways of telling stories in perfumery and connecting with wider audiences. This session will present upcoming projects born from their collaboration - from editorial initiatives to Paris Perfume Week - and invite brands and creators to be part of this collective journey shaping the future of fragrance culture.
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What if beauty were part of the athlete's gear - driving confidence, resilience, and identity? This session explores how beauty brands can align with sport's values and join a working group bringing together the beauty and sports worlds to build a virtuous, consumer-focused collaboration. The group will draw lessons from Paris 2024 and prepare a roadmap toward LA 2028.
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For textured and afro hair, care goes beyond products - it also depends on the right tools. This session highlights two companies developing innovative accessories designed to respect natural hair structure, support scalp health, and make daily care safer, more effective, and culturally relevant.
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The Colors Vanguard is a creative label for beauty, championing perfumers as artists and brand-builders. In this session, discover creators blending cultural roots with global ambition, crafting fragrances designed to become enduring favorites and building strategies to grow a loyal audience in today’s fragrance landscape.
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This session explores how retail and social media intersect to shape consumer engagement in multicultural beauty. From curated, sensory in-store experiences to the business impact of platforms like Instagram, we'll look at how brands can connect with diverse audiences, influence trends, and drive growth.
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Spotlighting the must-have fragrances and beauty for multicultural consumers
As the day comes to a close, join us for a networking cocktail designed to connect industry decision-makers, press, and entrepreneurs around the most exciting launches shaping the future of multicultural beauty and fragrance.
Curated by The Colors, this exclusive showcase features a handpicked selection of standout brands and creations presented by their founders. Attendees will have the opportunity to discover, test, and discuss them in a direct, informal setting.
This selection was crafted with one goal in mind: to spotlight retail-ready, traffic-driving offerings for multicultural audiences, whether you’re building in-store discovery or online conversion.
For retailers, it’s a chance to identify innovations that meet real demand across diverse markets.
For press, it’s an insider view into the most culturally relevant and trend-forward debuts of the season.
A not-to-miss moment to taste the future, network with key players, and source what matters now.
How to participate?
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Morning Workshop
"From African Ingredient Icons to Advanced Extraction Techniques: Unlocking Their Full Potential".
Afternoon Business Talks - Insightful discussions with industry experts
Brands Showcase & Cocktail Networking – Discover our selection of brands to watch and network with founders, participants, and our guests.
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Business Talks - Insightful discussions with industry experts
Brands Showcase & Cocktail Networking – Discover our selection of brands to watch and network with founders, participants, and our guests.
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Are you a cosmetics or perfumery brand that is committed and resolutely inclusive?
Seize the opportunity to join a selection of beauty and fragrance brands that are shaping the future of the multicultural market, a demanding showcase dedicated to innovative, high-quality, and culturally conscious brands, presented in New York on October 8 during The Colors.
What you get if you are selected:
An official booth in a prestigious setting
A dedicated high table (80 cm in diameter) to display your products
A location in the heart of the Consulate General of France in New York
A targeted networking opportunity with key players in the beauty and fragrance market
Please note that the submission fee is $299.
If you are selected, the exhibition/communication fee will be $1000. This includes full access to the event.
If you are not selected, you will receive a place to participate in the Business Talks in the afternoon + Brands Showcase & Networking Cocktail (value $299)
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Visibility across all communications, speaking opportunities, privileged access, and targeted networking.
Practical information
Consulate General of France,
934 5th Ave, New York
We are delighted to welcome you to the Consulate General of France, housed in a former mansion designed in 1926 by architects Alexander Walter and Léon Gillette. This historic venue provides a distinguished setting for making valuable connections on 5th Avenue, overlooking Central Park.
Conference: welcome from 2:30 p.m.
Business Dinner: welcome from 6 p.m. for a networking cocktail
Previous speakers:
The Colors New York 2024 Speakers
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Chris Collins
Founder & CEO | World Of Chris Collins
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Linda G. Levy
President | The Fragrance Foundation
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Teri Johnson
Founder | Harlem Candle Co. & Harlem Perfume Co.
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Jermeen Sherman
Managing Director | Black Ambition
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Kelly Kovack
Founder/CEO | BeautyMatter
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Kingsley Ibe
Senior Perfumer | Agilex Fragrances
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Stéphanie Gazel
Creative Director | Scent Of Africa
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Brianna Arps
Founder & CEO | Moodeaux
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Terry Carter
Chief Perfumer and Founder | Travertine Atelier
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Yetunde Beutler
Co-founder and CEO | Essènci
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Josh Ghaim, Ph.D.
Founder | Ignite Venture Studio (Former CTO J&J Consumer)
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Kymberly Graham
Vice President, Global Marketing & Communications | Nielsen IQ
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Sabrina & Rachel Bandundi
Co-founders | Elikya Beauty
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Delphine Diallo
Photographer | Delphinediallo.com
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Nadjati Soidiki
General Manager | ANPI (Invest in Comoros agency)
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Aïmara Coupet
Founder and CEO | Be Radiance / Brand CEO | Ustawi Skincare
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Barbara Jacques
Creative Director & Founder | JACQ'S