The Colors New York
- October 8, 2025 -
Consulate General of France, Manhattan, New York City
"Multicultural Markets, Mainstream Impact: Where the Real Growth Lies".
Take part in the second edition of "The Colors NYC", a day to decipher, connect and activate the new growth levers in beauty.
On the program: strategic workshops, business talks and networking opportunities to explore the sector's key issues: inclusive formulation, convergence between sport and beauty, responsible sourcing in Africa, local and international distribution.
A format designed to refine your strategies, make useful connections and capture new opportunities.
Understanding and shaping
the future of multicultural beauty
The Colors offers a meeting format that transcends the usual barriers, bringing together individuals and ideas that would otherwise never have crossed paths.
On October 8, at the French Consulate in New York, this event will bring together beauty industry players in a setting that is both strategic and convivial, to cross-fertilize expertise and cultures, and generate new ideas.
It's an opportunity to decipher the expectations of "multicultural natives": a generation of consumers born into a plural world, connected, demanding and carrying new cultural references.
No longer a segment, but an essential growth driver for rethinking products, narratives and strategies in a world where plurality is becoming the norm.
program 2025
Exclusive workshops in the morning. An afternoon conference. A selection of brands to discover during a networking sequence to forge links with your future partners.
MORNING WORKSHOPS - RESERVED FOR THE CURIOUS AND THE CREATIVE
Get a head start with limited-capacity workshops, designed to explore rarely discussed technical and sensitive topics.
AFTERNOON CONFERENCE - WHERE IDEAS BECOME STRATEGIES
A conference format for discussions led by experts in multicultural beauty ... leave with concrete keys to developing your products and brands.
BRAND SHOWCASE AND NETWORKING COCKTAIL
End the day in a convivial atmosphere, meeting founders, decision-makers, emerging brands and industry leaders.
How to get involved
-
Morning Workshops - Choose Your Track
Two sessions are running in parallel: register for one or the other.
Workshop 1: Africa: From Ingredients to Distribution - Strategic Pathways to Beauty Growth
Workshop 2: From Paris 2024 to LA 2028 - Beauty as Performance Gear & Advanced Formulation for a Multicultural Generation
Afternoon business talks - Insightful discussions with industry experts
Brands Showcase & Cocktail Networking- Discover our selection of brands to follow and chat with founders, participants and guests.
-
Afternoon business talks - Insightful discussions with industry experts
Brands Showcase & Cocktail Networking- Discover our selection of brands to follow and chat with founders, participants and guests.
-
Are you a committed and resolutely inclusive cosmetics or perfume brand?
Seize the opportunity to join a selection of beauty and fragrance brands shaping the future of the multicultural market, a demanding showcase dedicated to innovative, qualitative and culturally aware brands, presented in New York on October 8 at The Colors.
What you get if you are selected :
An official stand in a prestigious setting
A dedicated high table (80 cm diameter) to display your products
A location in the heart of the Consulate General of France in New York
A targeted networking opportunity with key players in the beauty and perfumery market
Please note that the bid submission fee is $299.
If you are selected, the exhibition/communication fee will be $1,000. This includes full access to the event.
If you're not selected, you get a place at Business Talks in the afternoon + Brands Showcase & Networking Cocktail ( $299 value )
-
Visibility on all communications, speaking opportunities, privileged access and targeted networking.
MORNING WORKSHOPS PROGRAM
WORKSHOP 1: Sourcing and international distribution
"Africa: From Ingredients to Distribution - Strategic Pathways to Beauty Growth".
-
Strategic sourcing at the intersection of sustainability, identity, and consumer demand
-
Mapping distribution channels and local actors
WORKSHOP 2: Sport and Beauty
"Beauty Gets in the Game: From Paris 2024 to LA 2028 - Beauty as Performance Gear & Advanced Formulation for a Multicultural Generation"
-
Beauty as Performance Gear: Positioning, Partnerships & Cultural Momentum
-
From Science to Culture: Formulating the Future of Inclusive Beauty
BUSINESS TALKS - CONFERENCE PROGRAM
-
-
Discover how the right alliances can move diversity from words to results. This session reveals how The Colors and dsm-firmenich built a partnership designed not only to drive change in beauty, but also to create tangible value for both their own networks of partners.
-
Two brands, two paths, one vision for inclusive innovation.
Hosts
Haweya Mohamed & Ammin Youssouf
Co-founders of The Colors
Previous Speakers
-
Chris Collins
Founder & CEO | World Of Chris Collins
-
Linda G. Levy
President | The Fragrance Foundation
-
Teri Johnson
Founder | Harlem Candle Co. & Harlem Perfume Co.
-
Jermeen Sherman
Managing Director | Black Ambition
-
Kelly Kovack
Founder/CEO | BeautyMatter
-
Kingsley Ibe
Senior Perfumer | Agilex Fragrances
-
Stéphanie Gazel
Creative Director | Scent Of Africa
-
Brianna Arps
Founder & CEO | Moodeaux
-
Terry Carter
Chief Perfumer and Founder | Travertine Atelier
-
Yetunde Beutler
Co-founder and CEO | Essènci
-
Josh Ghaim, Ph.D.
Founder | Ignite Venture Studio (Former CTO J&J Consumer)
-
Kymberly Graham
Vice President, Global Marketing & Communications | Nielsen IQ
-
Sabrina & Rachel Bandundi
Co-founders | Elikya Beauty
-
Delphine Diallo
Photographer | Delphinediallo.com
-
Nadjati Soidiki
General Manager | ANPI (Invest in Comoros agency)
-
Aïmara Coupet
Founder and CEO | Be Radiance / Brand CEO | Ustawi Skincare
-
Barbara Jacques
Creative Director & Founder | JACQ'S
Practical information
Consulate General of France,
934 5th Ave, New York
We are delighted to welcome you to the Consulate General of France, housed in a former mansion designed in 1926 by architects Alexander Walter and Léon Gillette. This historic venue provides a distinguished setting for making valuable connections on 5th Avenue, overlooking Central Park.
Conference: welcome from 2:30 pm
Business dinner: welcome from 6 pm for a networking cocktail reception
Previous speakers :
Photos of the 2024 edition.
