“Multicultural Markets, Mainstream Impact: Where the Real Growth Lies”

Consulate General of France, Manhattan, New York City

The Colors NYC 2025 is a one-day event featuring workshops, conferences, and networking opportunities to reimagine multicultural beauty as a driver of growth. From formulation to retail strategies, from perfumers to skincare and haircare brands, the event spotlights creators and experts who combine cultural ambition and business performance. The day concludes with a showcase and networking cocktail, offering decision-makers, press, and entrepreneurs the opportunity to discover the innovations shaping the future of beauty.

PROGRAM:

1. Strategic Workshops (morning)

• Workshop 1 – Africa: from ingredients to distribution

• Workshop 2 – Sports & beauty: Sports as a point of contact with a generation of demanding multicultural consumers in terms of formulation.

2. Business Talks (afternoon)

• "Partnership as the Power Source for Beauty’s Diversity Reboot"

• "Ambition in Multicultural Beauty: Ethnobotanical Science & K-Beauty for Melanin-Rich Skin"

• "Raising the Bar in Haircare: Brands Shaping the Future"

• "Soul Notes: Stories, Scents, and Strategies from The Colors Vanguard"

• "Market Shifts in Beauty: What’s Driving Change"

3. Showcase & Networking Cocktail (end of day)**

A convivial moment to discover, test, and discuss the latest retail-ready innovations addressing the needs of multicultural consumers. Ideal for retailers seeking products aligned with new consumers, for the press in search of relevant trends, and for entrepreneurs wishing to forge quality connections.

2024 Edition: