In Paris, The Colors dinners are held in the prestigious setting of the Cercle de l’Union Interalliée.

They bring together beauty and perfumery stakeholders: emerging brands, startups, investors, composition houses, laboratories, and major international groups.

They take place in three stages: a panel discussion, a networking session for participants, and finally a dinner with one or more guests of honor.

Event full

Exchange ideas and create lasting professional connections

Cultivate professional relationships at our events dedicated to entrepreneurship and innovation in the multicultural cosmetics and perfumery industry. Meet opinion leaders, share ideas, and explore new opportunities for your business.

Schedule

New audiences are rewriting the rules of perfumery and cosmetics.

More curious, more informed, more demanding, and multicultural, they identify with sincere cultural narratives and brands that are able to speak truthfully, beyond established codes.

This Colors dinner conference offers a unique opportunity to understand these dynamics at work and transform them into concrete opportunities. Through feedback from retailers, brands, and innovation leaders, we will explore how niche perfumery and cosmetics can better connect with multicultural consumers who have long remained off the radar but are now essential.

From Odorare and Little Africa's deep understanding of new niche perfume audiences, to Scent of Africa's approach to translating Africa into contemporary olfactory narratives, to Les Laboratoires de Biarritz and K+Brown's concrete responses to the expectations of the Global Majority, this evening offers a cross-disciplinary, strategic, and operational interpretation of market changes.

Beyond the content, the dinner is designed as a space for meetings and dialogue, bringing together professionals from the perfume and cosmetics industries to discuss shared issues in a setting conducive to meaningful exchanges. It will also be an opportunity to discover the brands that will make up The Colors Pavilion during the next Paris Perfume Week.

An event for those who want to better understand the new narratives, new practices, and new expectations that are shaping beauty today and tomorrow.

We welcome you from 5:30 PM at the Cercle de l’Union Interalliée.
What is the profile of new consumers of French niche perfumery?
To explore this topic, we will hear from distributors:
- Little Africa, a partner concept store of The Colors, promotes olfactory narratives with a selection of "Soul Notes," including Maya Njie, an English perfume house founded by a Swedish-Gambian woman that fully embodies the blending of cultures.
- Odorare, an independent perfumery dedicated to niche fragrances and little-known brands. It has gradually established itself as a welcoming place for new audiences in the world of perfumery, who are often underrepresented or overlooked in traditional channels.
  More than just a store, Odorare has become a place of trust, exchange, and sharing, where people take the time to discover, learn, and connect through perfume.
Join us to understand how to connect culturally with a new, passionate clientele that is "off the radar" of niche perfumery, and whose expectations and references open up new opportunities for brands and distributors.
Focus on African niche perfumery:
Meet Scent of Africa, a brand that speaks accurately and ambitiously about the continent. It appeals to an audience of African descent... but also to an international audience seeking sincere, profound, and contemporary olfactory stories.
What you will gain from this session: understanding how to develop an authentic cultural message, avoiding clichéd representations, and creating an olfactory universe that resonates with diverse audiences.
How Les Laboratoires de Biarritz and K-Brown meet the specific needs of multicultural consumers with truly tailored formulations.
Alongside The Colors, Les Laboratoires de Biarritz offered a limited edition range of suncare products presented at the NHA, the leading trade show dedicated to Afro-descendant beauty. Direct contact with consumers identified a clear need: effective suncare products suited to black and mixed-race skin.
For its part, K+Brown is part of this same dynamic, offering a K-beauty approach designed from the outset for black and mixed-race skin, responding to consumers' new aspirations in terms of effectiveness, formulation, and product experience.
A session to understand how to identify specific market needs, gather relevant consumer insights, and develop multicultural products without compromise.
The networking session is designed to be a highlight of the evening, going beyond informal exchanges. It provides an ideal setting for targeted meetings and in-depth conversations between professionals from the perfume, cosmetics, and beauty ecosystem.
On this occasion, The Colors will present the brands that will make up The Colors Pavilion during the upcoming Paris Perfume Week.
A special time to forge lasting bonds, foster collective reflection, and create new opportunities around the challenges of multicultural beauty.
A seated dinner with tables designed to encourage discussion between players in the perfume and cosmetics industry on shared issues.