At The Colors, we believe that a new generation of designers is redefining the contours of perfumery. A perfumery that is more personal, more sensitive, freer.

That's why we're proud to welcome Maya Njie, founder of the eponymous MAYA NJIE brand, to The Colors Vanguard, our strategic support program dedicated to brands with strong cultural and international potential. A structure to support singularity, without watering it down.

Of Swedish and Gambian origin, Maya Njie has been exploring the power of memories through olfaction since 2016. Trained outside the traditional circuits, she composes her fragrances as she tells a story, drawing on her roots, her emotions and family albums, where faces and places frozen on film inspire deep, accurate accords.

Its fragrances, such as Nordic Cedar, Vanilj or Voyeur Verdeare not trend-setters: they translate fragments of life into singular scents. Each creation is conceived as an olfactory photograph, revealed by the light of memory.

MAYA NJIE appeals to a new generation of niche perfume lovers, sensitive to craftsmanship, authenticity and the story behind each bottle. She embodies a new generation of independent designers, driven by the demands of gesture, attention to detail, and the desire to offer a free, sincere and embodied olfactory narrative.

Because entrepreneurship in today's perfume industry requires more than a beautiful product, Maya Njie has chosen to join The Colors Vanguard, our strategic support program dedicated to brands with strong cultural and international potential.

MAYA NJIE is the embodiment of this new generation of independent designers, who refuse to accept imposed codes in order to carve out their own path. By joining The Colors Vanguard, she will benefit from tailor-made strategic support: opportunities, visibility, expansion.

MAYA NJIE isn't just a brand: it's a singular aesthetic, a fixed emotion, a vision of perfumery that's rooted, contemporary and universal.

→ Discover : www.mayanjie.com