At The Colors, we believe that a new generation of creators is redefining the boundaries of perfumery. A more personal, more sensitive, and more liberated approach to fragrance.

This vision is at the heart of The Colors Vanguard, our strategic support program dedicated to brands with a distinctive identity, strong cultural relevance, and international potential. Maya Njie was among the first brands to join the program.

Of Swedish and Gambian heritage, Maya Njie has been exploring the power of memory through scent since 2016. Trained outside the traditional perfumery industry, she approaches fragrance as a form of storytelling, drawing inspiration from her roots, emotions, and family photo albums, where faces and places captured on film become the starting point for deeply personal olfactory compositions.

Her fragrances—including Nordic Cedar, Vanilj, and Voyeur Verde—don't simply follow trends. They transform fragments of life into distinctive olfactory narratives. Each creation feels like an olfactory photograph, revealing memories through scent.

MAYA NJIE speaks to a new generation of niche fragrance enthusiasts drawn to craftsmanship, authenticity, and the story behind each bottle.** The brand embodies an independent approach to perfumery centered on creative freedom, attention to detail, and a deeply personal perspective.

Our collaboration through The Colors Vanguard reflected the program’s ambition: to support a unique creative vision without diluting it, while creating opportunities for greater visibility, new connections, and international development.

MAYA NJIE is more than just a fragrance brand. It embodies a distinctive aesthetic, a captured emotion, and a deeply rooted yet contemporary and universal vision of perfumery.

→ Discover MAYA NJIE