At The Colors, we believe that a new generation of creators is redefining the boundaries of perfumery. A more personal, more sensitive, more liberated perfumery.

That's why we are proud to welcome Maya Njie, founder of the eponymous brand MAYA NJIE, into The Colors Vanguard, our strategic support program dedicated to brands with strong cultural and international potential. A structure to support uniqueness, without diluting it.

Of Swedish and Gambian origin, Maya Njie has been exploring the power of memories through olfaction since 2016. Trained outside traditional channels, she composes her fragrances like telling a story, drawing on her roots, her emotions, and family albums, where faces and places frozen on film inspire accurate and profound accords.

Her perfumes, such as Nordic Cedar, Vanilj or Voyeur Verde, do not follow trends: they translate fragments of life into unique trails. Each creation is conceived as an olfactory photograph, revealed by the light of memory.

MAYA NJIE appeals to a new generation of niche perfume enthusiasts who are sensitive to craftsmanship, authenticity, and the story behind each bottle. She embodies a new generation of independent creators, driven by the demand for gesture, attention to detail, and the desire to offer a free, sincere, and embodied olfactory narrative.

Because undertaking in perfumery today requires more than just a beautiful product, Maya Njie has chosen to join The Colors Vanguard, our strategic support program dedicated to brands with strong cultural and international potential.

MAYA NJIE embodies this new generation of independent creators who reject imposed codes to better chart their own course. By joining The Colors Vanguard, she will benefit from customized strategic support: opportunities, visibility, expansion.

MAYA NJIE is more than just a brand; it embodies a unique aesthetic, a captured emotion, and a deeply rooted, contemporary, and universal vision of perfumery.

→ Discover: www.mayanjie.com