Through The Colors Vanguard, we support entrepreneurs who are challenging the status quo, telling unique stories, and embodying the future of multicultural beauty.

About The Colors Vanguard

Designed for ambitious and bold founders, The Colors Vanguard offers exclusive access to an ecosystem of experts, distributors, and investors, as well as increased visibility to help them accelerate their impact on the multicultural beauty market.

Portrait of a Vanguard Entrepreneur.

Maya Njie, founder of MAYA NJIE, a perfume house where each note captures the essence of a memory.

At The Colors, we believe the next generation of beauty brands deserves more than just visibility. It needs the right strategy, connections, and opportunities to grow.

This is the vision behind The Colors Vanguard, our year-round support program for selected brands with a distinctive vision and strong international potential.

Through strategic guidance, business development, industry connections, and market opportunities, The Colors works alongside each brand to accelerate its growth while preserving what makes it unique.

Maya Njie was among the first brands to join The Colors Vanguard.** Our collaboration embodied the spirit of the program: supporting a unique creative vision, sparking new conversations and opportunities, and helping an independent fragrance house strengthen its presence within the international fragrance ecosystem.