Presentation of the afternoon program.

Rich in exceptional plant heritage and ancestral know-how, Morocco is today at the heart of a movement that links scientific innovation, ecological transition and cosmetic creation.

This session highlights the players who are shaping this fast-changing ecosystem. Nabila Tbeur, Director of BADEE, will present the strategic role of this structure dedicated to promoting innovation based on Morocco's natural resources. Sophia Gyé Jacquot, founder of Mezel, will explain how her approach to responsible niche perfumery is rooted in Morocco's olfactory traditions and landscapes. Finally, Estelle Mougeot, an expert with the United Nations, will share her vision of a regenerative living economy, driven by sustainable supply chains and equitable partnerships.

A session to invite brands to join an innovative Moroccan ecosystem, committed to creating high value-added opportunities.

In this hard-hitting talk, Pascale Brousse, founder of Trend Sourcing and a specialist in foresight applied to beauty and well-being, poses an essential question: do black, dark and mixed-race skins today have access to suitable skincare products?

Through a few key figures and weak signals, she invites brands to broaden their field of vision - and their impact - by finally integrating, in a concrete way, the needs of a global majority still largely ignored.

Why are certain high-potential segments still so poorly addressed by brands? This session explores two concrete examples where failure to target the multicultural consumer leads to a real loss of earnings:

With Zawadi, an expert in skincare for children with black, dark or mixed skin, we question the lack of a dedicated offering for young children, even though these families are prescriptors, demanding and loyal.

With organic suncare specialists Laboratoires de Biarritz, we tackle the subject of photoprotection for dark skins - a need still largely ignored in Western markets.

Alongside them, Aimara Coupet, a recognized expert in cosmetic innovation and founder of the BE+RADIANCE brand, will provide a business and scientific perspective. With 20 years' experience in the industry, she will share her analysis of the specific expectations of black, dark and mixed-race skins, and the concrete opportunities for brands wishing to develop products truly adapted to these consumers.

A session to understand how product and marketing invisibility generates lost growth... and how to remedy it.

Hair care for curly, frizzy or frizzy hair remains one of the most dynamic - yet still poorly addressed - segments of the hair care market. This session highlights the obstacles to be overcome and the opportunities to be seized.

Daba Diokhané, founder of Dioka Academy, will talk about the lack of training for hairdressing professionals when it comes to textured hair, and the consequences for salon offerings.

Diogou Dramé, who founded the La Fabrique 621 concept to help entrepreneurs from all walks of life to succeed in the natural and eco-responsible cosmetics industry, will talk about the efforts required to formulate suitable products.

A session to understand why better training, better formulating and better serving this audience has become a strategic imperative.

At a time when consumers expect proximity, transparency and understanding of their realities from brands, social networks are becoming much more than showcases: they are places for active listening and direct relationships.

In this session, two committed founders share their experience in the field:

Naomi Boulay Pesenti, Doctor of Pharmacy and content creator, uses Instagram to democratize access to dermatological knowledge, answer real questions from her community, and re-establish a relationship of trust in skincare.

Cynthia Chambeau, founder of La Bouclette, has built a hair brand based on constant listening to her Afro-descendant community - between advice, feedback and co-construction of solutions.

A strategic conversation on how the digital link can enrich product expertise and nurture customer loyalty.

Perfume is an invisible but powerful language, capable of linking memories, territories and cultures. In this discussion, three viewpoints come together to explore how perfumery can become a space for dialogue between heritages, imaginations and emotions.

• Jacqueline Ngo Mpii, founder of the Little Africa concept store in La Goutte d'Or, will share her desire to integrate a dedicated perfume corner into her boutique, in response to growing demand from Afro-descendant and African-American visitors looking for sensory stories connected to their roots.

• Mariame Upham-Sano, perfume enthusiast and curator, will bring her sensitive eye as an informed consumer. She explores niche perfumery in Paris, observes new emerging brands and is interested in the growing influence of multicultural audiences in redefining the olfactory landscape.

• Caroline Ardelet, Executive Master Program Director at IFM, will enlighten the discussion through her expertise in marketing and consumer behavior. She will discuss how the sense of smell mobilizes emotional memory, and how the diversity of creators enriches the stories that contemporary perfumery can tell.

This session introduces the Soul Notes sequence, dedicated to fragrances as vectors of emotion, identity and culture.

Maya Njie, a self-taught perfumer based in London, has garnered acclaim for her ability to translate personal memories into evocative fragrances. Drawing inspiration from her Swedish and Gambian heritage, as well as vintage family photographs, she crafts scents that resonate with both intimacy and universality.

In this session, Maya will delve into her creative process, discussing how she captures the essence of cultural narratives through scent. She will also share insights into establishing an independent fragrance brand that bridges diverse cultural experiences.

As a member of The Colors Vanguard cohort, Maya represents a new wave of perfumers who are redefining the olfactory landscape by infusing it with rich, multicultural stories. This conversation will explore how "soul notes"-fragrances imbued with deep cultural resonance-are emerging as a compelling trend in beauty, appealing to consumers seeking authenticity, emotional connection, and a sensory journey through diverse heritages.