The Colors 2024
Discussion topics
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Explore African Beauty trends: popular ingredients, consumer expectations, distribution, innovation, and online conversations.
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The beauty and perfumery industry is evolving towards environmental responsibility and social respect. From sustainable ingredients to ethical practices, the industry is committed to making a positive impact on the planet and communities.
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Discover the latest technological advancements and innovative products that are redefining the multicultural beauty industry.
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Inclusive beauty is booming, celebrating diversity in all its forms. From varied foundation shades to unretouched campaigns, the industry is evolving to reflect everyone's beauty, with greater acceptance of differences and a range of products adapted to all skin tones and hair textures.
A B2B conference
The Colors conference is aimed at professionals in the cosmetics and perfumery sector and brings together a wide range of experts, including local producers of African ingredients, beauty start-ups, large companies, fragrance houses and investors.
2024 program
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We welcome you with coffee from 8:30 am.
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By adopting a collaborative approach, multicultural beauty brands can pool their resources, strengthen their market position, and attract more investors and distribution partners interested in their collective potential.
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Multicultural beauty is experiencing rapid growth, blending ancestral traditions with contemporary innovations. It is redefining standards and establishing itself as an essential growth driver in the beauty market.
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This exchange will deepen the synergy between Africa, agriculture, and the cosmetics industry, revealing the continent's essential role as a primary supplier of high-quality natural raw materials for the global cosmetics sector.
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Olfactory formulation enhances hair care for textured hair by enriching the customer experience and reinforcing brand identity. It creates an emotional connection, making the care ritual more enjoyable and fostering consumer loyalty.
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What scientific methods should be adopted to meet the needs of melanin-rich skin? Experts will share practical insights and recommendations for developing tailored skincare products, to offer everyone an effective solution that is well-suited to their skin.
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To love and care for your hair, you must first understand it. Trichology, the study of problems related to hair and scalp, is becoming inclusive by adapting to the specific characteristics of textured hair.
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Anticipating fundraising is crucial for a brand to finance its growth, ensure its financial stability, and attract talent and partners. Without cash during the growth phase, the brand risks a slowdown in its expansion, operational difficulties, and a loss of market competitiveness. Be prepared!
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Transforming the beauty industry for a diverse beauty is a necessary and welcome evolution. This transformation reflects a collective awareness and an aspiration towards a beauty that celebrates diversity in all its forms, thereby strengthening self-confidence and self-acceptance. Discover the ambitions of brands that are fully invested in this mission.
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Hosts
Haweya Mohamed & Ammin Youssouf
Co-founders of The Colors
Speakers 2024
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Élisabeth Moreno
Chairwoman of the Board of Ring Capital || President of Ring Africa || President of the Femmes@numérique Foundation || Minister for Gender Equality, Diversity and Equal Opportunities 2020-2022.
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Gaspard de Sarnez
Co-founder - Label Capital
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Marie-Jeanne Serbin Thomas
Founder - Brune Magazine
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Aude Baudrier-Grevellec
Global Hair Care Marketing Director Manager -dsm-firmenich
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Estelle Mougeot
Agri-Food Systems and Crop Diversification Senior Expert - UN Capital Development Fund
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Dr Eveline NJIENA TIAKO
Founder - YEKOH COSMETICS
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Monia Merabet
Founder - WeOutWow
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Jeanne Pouhe
Advisor - The Colors
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Aude Livoreil-Djampou
Founder & Textured hair expert - Studio Ana'e
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Céline Lippi
VC investor, Co-founder and Managing Partner - Luxury Tech Fund, Cuir Invest, Fashion Capital Partners
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Layina Oudrhiri
Founder and Director - Impact Founders
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David Lecomte
Consumer Insight Director - NielsenIQ
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Mélissa Duhalde
Marketing expert - Beauty industry
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Matthieu Brun
Directeur Scientifique - FARM Foundation
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Diogou Dramé
Founder & CEO - La Fabrique 621
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Imen Jerbi Azaiez
Co-founder, R&D, scientific and production lead - 4.5.6 Skin
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Yebe Diouf
Fondatrice - Capill'care