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By adopting a collaborative approach, multicultural beauty brands can pool their resources, strengthen their market position and attract more investors and distribution partners interested in their collective potential.

Multicultural beauty is booming, combining ancestral traditions with contemporary innovations. It is redefining standards and establishing itself as a key growth driver for the beauty market.

This exchange will deepen the synergy between Africa, agriculture and the cosmetics industry, and reveal the continent's essential role as a leading supplier of high-quality natural raw materials to the global cosmetics sector.

Olfactory formulation enhances hair care products for textured hair, enriching the customer experience and reinforcing brand identity. It creates an emotional connection, making the care ritual more pleasant and fostering consumer loyalty.

What scientific methods should be adopted to meet the needs of melanin-rich skin? Experts will share practical insights and recommendations for developing suitable skincare products, to offer everyone an effective solution that's right for their skin.

To love and care for your hair, you first need to know about it. Trichology, the study of hair and scalp problems, becomes inclusive by adapting to the specificities of textured hair.

Anticipating the need to raise capital is crucial for a brand to finance its growth, ensure its financial stability and attract talent and partners. Without cash in the growth phase, the brand risks slowing down its expansion, experiencing operational difficulties and losing competitiveness in the marketplace. So be prepared!

Transforming the beauty industry towards plural beauty is a necessary and welcome evolution. This transformation reflects a collective awareness and aspiration for beauty that celebrates diversity in all its forms, reinforcing self-confidence and self-acceptance. Discover the ambitions of brands fully committed to this mission.